Unique competitive advantage through strategic choices  

KWH Logistics’ strategy for 2024–2026 was launched in January this year. The new strategy is KWH Logistics’ response to the challenges created by a volatile market.  

Over the next few years, we will focus strongly on employee and customer satisfaction, developing innovative solutions and strengthening our values-based culture. This will include tightening the logistics chain in cooperation with our sister companies, which will have a positive impact on the cost-efficiency of our services and at the same time create a competitive advantage for our customers.

“The new strategy includes as an important objective the consolidation of business operations and adaptation to the changing operating environment. The new strategy includes clear objectives to promote sustainability, a reduced carbon footprint and responsible business. The strategy also aims to change the culture of the organization by emphasizing openness, innovation and teamwork.”  says Joakim Laxåback, Head of Business Group.

Five priorities for the future

The strategy identifies five different focus areas, on which KWH Logistics will create a strong foundation for future success. For each of these priorities, more specific targets have been set and indicators have been established to monitor their progress.

A winning business culture 

We create a winning culture that encourages internal collaboration and continuous development of skills and well-being.  

Portfolio development and innovation

We build new total service concepts for our customers’ changing needs. Innovation is key to maintaining competitive advantage and increasing market share.

Customer focus and goal-oriented sales

We place particular emphasis on customer loyalty and aim to maintain the current high level of customer satisfaction. Our aim is to deliver even better value to our customers and to make the most of our existing resources.

Responsible conduct and risk management 

Our social responsibility is further emphasised, and we strive to minimise negative impacts on the environment, the community and stakeholders. We also focus on risk management and information security.

Productivity and a strong economy

Our focus is on building productivity and a strong economy. This will ensure that we can invest in the future.

Instead of strategy, we often talk about a success plan, which is a much more descriptive and positive term. And that’s what a strategy is, in essence – a plan for how a company will succeed and develop in the future.

The importance of strategy for the workplace and business

The strategy has a slightly distancing echo, as it is easily perceived as difficult to understand and disconnected from everyday life. In reality, however, strategy can be interesting, concrete and even emotive. Instead of strategy, we often talk about a success plan, which is a much more descriptive and positive term. And that’s what a strategy is, in essence – a plan for how a company will succeed and develop in the future.

It helps focus resources on the right activities and priorities. Strategy is therefore essential to the success and sustainability of an organisation. It is a roadmap that guides the organisation towards its objectives and helps it to navigate in a changing business environment. It also helps to ensure that activities are aligned with the organisation’s long-term vision and mission.

Engaging people for stronger results

However, even great plans do not happen by themselves: staff involvement and commitment play a major role.

“Involving staff in the strategy process can lead to better results and stronger strategy implementation. A shared sense of purpose, a broader perspective, more effective implementation, commitment and interaction are the basis for success. Dialogue between management, supervisors and staff is important in strategy work. Participation increases interaction and shared understanding,” says Joakim Laxåback.  

KWH Logistics is at the forefront of change

Strategy always involves change, and often change means stepping into an area of discomfort. Success requires genuine interaction, consciously doing things differently and overcoming one’s own prejudices. If change is led and managed with a sense of purpose, but with an inspiring approach, success is even more likely. KWH Logistics has always been at the forefront of change, and its ability to adapt to new situations has laid the foundations for its position as Finland’s leading logistics services provider. We will continue to uphold this quality and develop our operations with courage.

The strategy challenges us, as employees, as a company and as a business group, to improve our operations and focus our energy and time in the right places. Shared rules and objectives make us stronger, motivate us to work together and create a competitive advantage in the market. With these strengths, we will continue to be the leading, most reliable and efficient logistics partner in the future.